My favorite theory that we have covered in communication technology so far I would have to say isDisplacement Theory. Displacement theory is the idea that we only have a certain amount of time to engage in a communication activity so participation in one takes away from the other.
When it comes to Television displacement theory has played a factor. Before television came along there was the radio, it was the medium do get information, news, and entertainment. When television came along it slowly but surely took away time spent that one would listen to radio. Not many people had television sets into after World War two so the medium had no effect on radio until then. Sets sold rapidly and many radio actors moved to television because that's what medium people were tuning into. Although these were two competing systems they had similarities that people enjoyed.
Although then television was a competition for radio, televisio now has competition. Viewers no longer need a television set to watch their favorite shows. Sitting in front of a computer or using an Ipad has become more important than watching a TV. All these new technologies make it hard for someone to have time for television. Although time is taken away by these other technologies television views seem to remain. People still seem to make time to tune into their favorite show, a game, or the grammy awards.
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